*The Commerce Journal>>>Small Business

How much should I sell my t-shirts?

Their basically heat transfers from a heat transfer catalog. I haven't created any designs yet.

I will assume you are making these to sell at craft fairs or such - How much do the shirts cost you to buy - including tax and shipping? Add the cost of the transfers. Add a reasonable amount for your time. That is you cost of goods sold. Now add a profit margin and you have the selling price. Something highly desirable will sell at a premium price as will something that is desirable to a certain buyer. Like NASCAR shirts sell better at NASCAR events then at church picnics.

How good are they, do you think people would be willing to buy them over something from popular stores?

Your best bet is to undercut the competition to make it seem more appealing. If stores are selling shirts for $15 each, sell yours for $10 each. Just make sure that the cost of the heat transfers and t-shirts is less than what you charge so you make profit. You probably want at least a 20% mark-up from what the materials cost you.

If you start selling a lot, make sure you buy the heat transfers and t-shirts in bulk to save money.

Check on ebay how much similar shirts are going for, then sell yours for slightly less.

Calculate. Cost of certain number of shirts + transfers = outlay
Decide. How much is your time worth vs. what people will pay. Add that to the cost and that is what you should charge.

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