Weakness of e-choupal?

Although e-choupal helps eliminate the middleman and therefore allows farmers to get a better price for what they grow, it does nothing to solve the more fundamental problem of the inherent inefficiencies created by so many tiny farms.

In addition, it relies on infrastructure, which is often lacking in rural communities. Electricity and telecommunication services can sometimes be less than 100 percent reliable in some of the places where e-choupal has been implemented. Finally, although there is no longer a middleman, e-choupal can be no more effective than the sanchalak (coordinator) in each community.

See the sources for more information. But why did you post this question in the area for Seattle businesses? Good luck anyway!!

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