So i understand seo has allot to do with keyword selection, but how do you implement these keywords in your website.
I know using them in the title helps, obviously in the content.
Is that it? how do you make the keywords work for the site and seo? I think the answer above is making things more complicated than they need to be. Plus, keyword density and the title attribute (in a link or image) is useless.
Keywords should be used:
1) in the Page Title
2) in the anchor text of internal links
3) in the filename/URL
4) in the heading tags (H1, H2, etc.)
5) in the page copy
6) in the meta description tag
7) in image alt text
Some time ago, I wrote about this exact topic (but left out #7 - whoops!) on my blog. I'll include the link below if you need more information.
Hope this helps. dd There is a certain science to placing your keywords all in your website.
Here are 13 steps to that -- including file naming conventions, title attributes for navigation, title tags, meta descriptions, image alt attributes, headings tags, crosslinks, keyword density, keyword proximity, keyword order, content organization, content consistency & more.
This link will tell you exactly how you need to work these features:
http://www.alibiproductions.com/2007/10/... Here are a bunch of tips and resources for finding keywords that are effective for your website:
How to Select Good Keywords - http://www.developer-resource.com/how-to...
The Keyword Search - http://www.developer-resource.com/the-ke...
Keyword Research Tools - http://www.developer-resource.com/keywor...
Free Web Marketing Tips - http://www.small-business-software.net/f...
Determining Keywords - http://www.small-business-software.net/d...
Goodluck! The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.
And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.
Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's ranked No. 1!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.
Good luck! You need to use the keywords in your title. Put your keywords first, before the company name.
The url of your pages should have keywords in them as well.
Use a H1 tag and a H2 tag in your pages. This gives the greatest importance to your keywords.
Use bold text for keywords, but make sure its not too spammy. 25% bold keyword density or lower is fine.
But these days most SEO is from links pointing to your site. The text of those links is important. Those should be keywords. Submit to many web directories to get a good number of backlinks. Also submit to social bookmarking sites. Check source box for free directory list. |
