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| *The Commerce Journal>>>Other - Advertising & Marketing |
I want to work in advertising. Which major is better for this, Business/Marketing or Communications? |
I'm a college freshman and my declared major is currently Business/Marketing, however I'm not crazy about a lot of the business classes I have to take and I talked to my advisor who told me that might be a sign that I should change my major. But a friend told me today that he knows someone who graduated with a communications degree to go into advertising but preference was sometimes given to business/marketing people. So is communications as good as B/M? Advertising has 2 sides: That was the same problem i had when I started college. I am a communication mayor and I am focusing in PR with a minor in Marketing, that took off a lot of the math classes for marketing. If you want to focus on advertising make sure you have a lot of digital imaging classes. Also if you can get a second language to focus on and maybe even do an internship with that right there will open a lot of doors. Try to get involve in your school's news paper and learn how to write well, and work with their advertising. If you want to be a media planner or acct manager, you really should take the bus/mktg path. You can get into advertising with a comm degree (copywriting, my occupation, with a cog sci deg, go fig), but you'll have a hard time landing that first planning job without something that evidences your basic knowledge of the business of mktg/adv. If you can land some internships, really impress them & make some solid connections, your comm deg will be less a factor. |
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