*The Commerce Journal>>>Other - Advertising & Marketing

With all the diffrent types of ads on line banner,rich ads,skyscraper,ETC how do I know what to charge.?

Do I charge the same for all of them? is there a place where I can get a price list?

Nope... there's no place where you can get the price list for each ad because the rates varies and dependent on the various factors:

1. the audience the site attracts - a site for high net worth individuals, even if traffic is only 10,000 pageviews a month, can command higher rates compared to a site that attracts teenagers and gets 10 million pageviews a month

2. traffic levels - the more traffic you have, the higher rates you can charge compared to other sites in your segment

3. the sizes - normally, the bigger the size, the higher the rate. Hence, a wide sky can charge higher than the regular sky. Or a large rectangle can have a higher price than a button. Or a leaderboard can have a higher price than regular 468x60 banner. Rich media ads are higher than static ads.

4. advertiser exposure - will the advertiser buy all your ad inventory in various formats, or will they buy for longer periods of time

To find out the rates, here are some strategies:

- go to your competitors and check if they have online media kits and check their ad formats and their rates. If not published online, send them a request (try to pretend you're interested in advertising with them)
- check out the rates you're getting in the banner ad networks such as BurstMedia.
- check out sites that list ad prices such as Federated Media http://www.federatedmedia.net/authors/in... - they list the authors and clicking on the ADVERTISE HERE link shows you the ad formats and the rates

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