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How to draw consumers to a shopping mall?


I'm in charge of marketing in a medium sized shopping mall and I'm looking for ways how to draw consumers to patronize our stores. Is there a website which can show me some marketing strategies or event planning tips to build traffic to our mall?

If I was faced with wanting to generate traffic to a mall I would hire a local group to perform in the parking lot, I would also contact the most popular radio station in town and have them set up a remote in our parking lot. It this is newly opening then I would refer to it a our grand opening but if the was in an older mall and i wanted to do this I would call it customer appreciation day. I would have free soft drinks and free dogs in a bun

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