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Is GAP's marketing strategy effective (ad)?so many ppl are complaining about it, thus it is getting attention.


Is GAP's marketing strategy effective (ad)?so many ppl are complaining about it, thus it is getting attention.

LOL. when you look at it that way, it kinda makes sense!

Haha... Who knows? maybe the ppl complaining are actually with the company.

But what happened 2 d one with will and amy on Y!Answers? where did it go? I kinda enjoyed how it annoyed every1...

I TOTALLY LOVE THAT COMMERCIAL!!!!

Hello,
You are so right!!
Many people on here are kids. Kids are easily brain washed.
I will never buy anything from them. More I hear and see that add the more I vow not to give them my money.
Of course I muted it....

I hate it. And don't bother e-mailing them because they send everyone the exact same e-mail "word for word". I doubt they ever read the complaints.

here:

Dear gap.com Customer,

Thank you for your e-mail regarding our ads on Yahoo Answers. We
always
want to know how our advertising is being received, and your comments
are appreciated.

We have several different campaigns a year, and each one is designed to

target various segments of our consumer base. We regularly evaluate
our
ads for effectiveness and reach because we want to make sure our
advertising is appropriate for our customers and our brands. Feedback
like yours is an important part of this process, and we have forwarded
your concerns to the marketing managers who are responsible for these
decisions. We are sure they will be interested to hear your thoughts
on
this matter as well.

Again, thanks for bringing your concerns to our attention. We hope you

will continue to let us know how we are doing.

Sincerely,

Ashlie
Customer Service Consultant

Nope. Sucks.

that ad is so obnoxious.....i will be staying out of their store for a long time to come.....its like someone coming into your house uninvited and refusing to leave

Yahoo has to make money somehow. They are annoying, yes, but that's what you get when you use a free service.

Look here

http://suggestions.yahoo.com/?prop=answe...

someone on another question said that yahoo posted a note on the Forum that the ad is to bet removed due to the large number of complaints

there are alot

also others suggested clicking the Canadian or Australian flags at the bottom, because the ad doesn't feature in those countries

I am done shopping at Gap..simply because of this annoying ad.

Just as I refuse to do further business with AT&T for violating the FISA court and illegally wiretapping Americans without court order.

Screw 'em both.

very annoying and violates one of the key components of Internet marketing.

Nicolas Negroponte of MIT, Wired, and OLPC, fame in 1995 wrote a seminal book: Being Digital.

http://en.wikipedia.org/wiki/Nicholas_Ne...
http://en.wikipedia.org/wiki/Being_Digit...

One of the interesting observations he made was that we were moving from Broadcasters (like news, etc.) to Broadcatchers were the individual decides what to look at or read from the tremendous flow of content and information.

What this ad does is violate my space by broadcasting in a broadcatchers world, it will not have its desired effective for either GAP or Yahoo.
TV, Radio, and newspapers are all struggle with this problem, they are trying to send a message and no one is home. In my opinion, the same will happen to anyone trying to "broadcast" on the Internet.

I'm a few inches away from boycotting both GAP and Y!A because I am fed up. Effective?

It's creating an association in people's brains between GAP and being driven crazy. I'm less likely to shop there.

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