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Fresh, novel marketing ideas for a new airline?

I am cabin crew for a recently established airline based in London and we want to promote our new routes, does anyone have any new and exciting marketing ideas to get the public's attention? Thanks :)

think of the environment, what other things cover off many "routes" so you can tie in a message - ie. advertise in a taxi with a message that says "XYZ airline covers almost as many routes as this taxi..." , or wrap the daily newspaper with something that suggests "XYZ airline has many more routes than the newspaper boy who delivered this paper..."

Those are bad creative examples, but tie in a relevant environment to your message

'We promise not to crash' would get my custom.

yeah hire a marketing consultant.

Try and find some theme, so if you fly to spain try beach party event, fly belgium choccies and tintin...lots of press and PR!

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