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| *The Commerce Journal>>>Other - Advertising & Marketing |
Do you think STEALTH MARKETING is ETHICAL???? |
Like when people get payed to go on a chat room and talk about a product.......[music....movies....etc..]... when people are sneaky to sell you something [or get to know the product].......IS THIS ETHICAL???? I don't know that I'd call that "stealth marketing." It sounds closer to spamming. It's not ethical at all but marketers (companies) are desperate and greedy. There is a lot of advertising and so the message is weakened because of it. Nothing stands out. Greed is behind all of this. Patience has died. Its not stealth marketing which is unethical but it can be used in an unethical way. what about celebrities endorsing products? same thing, someone is getting paid to say they like a product. luckily for capitalism ethics usually isn't much of a concern. Nope. So? |
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