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| *The Commerce Journal>>>Other - Advertising & Marketing |
What can i co-brand with jeans? |
full question: If you're marketing a certain brand of jeans, what can you co-brand it with? How would this co-branding strategy be beneficial for your jeans brand? how about a laundry detergent. Lets say your jean brand is targeting women 25-49, they are also interested in care of their products, its a natural fit I'd say it depends on who is buying the jeans. Also co-branding would mean -- to me -- that you have another brand on the tags of the item itself. If the jeans are aimed at young girls a fashion website or magazine might be good -- like Lucky. You get Lucky to create a special page showing your jeans and print that url on the tag. anything....seriously... underwear, watches, detergent, cookies (why not... just sell to people with the same vibe...do you think people who buy Jordache would prefer Oreos or Milanos?) |
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