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Market segments you should target? |
full question: What market segments should you target if you're marketing a book entitled "The Seven Steps to Financial Independence"? This book provides insights on how a person could achieve financial adequacy in life. I would go after the independent and innovative thinkers, meaning do your research as to where these people shop and what their interests are. There won't be a specific age range on this, because so many people would like to achieve this. You might find this market in the busy airports of the U.S. Heavy business travelers who are go-getters, but just haven't achieved it yet. These people are successful, but tired of doing it all for someone else. Also, small business owners are always looking for a better way. (the smaller the business, the more of the work they do themselves) I'd say the 40- 55 demographic. This group seems to be the one with a lot of revolving debt. all u need to target is the age group of 12-18 and their parents more importantly |
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