like marketing wise...i need an article...plz Marketing
http://youtube.com/watch?v=Zs1bmpRzF8E
http://youtube.com/watch?v=Zs1bmpRzF8E
http://en.wikipedia.org/wiki/Adidas
http:http://www.adidas-group.com/en/overview/...
Our goal as a Group is to lead the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are a consumer-driven company and everything we do focuses on strengthening and developing our brands to maximize the Group鈥檚 performance. With the acquisition of Reebok, we have extended our global position, gaining a broader presence in key markets, consumer segments and product categories. With our combined strengths, we aim to widen the profile we have with consumers and enhance brand profitability by execution of a well-defined strategy.
Performance as Central Group Value
Our Group鈥檚 philosophy and drive are rooted in our origins of helping athletes to perform to their best. From the professional to the Olympic to the amateur level, we strive to be closer than our competitors to consumers and their athletic aspirations whatever they may be. We are dedicated to sports and performance, and are committed to using technology and innovation to enhance this identity across our brands. Further, we actively promote a performance culture throughout our organization. Our employees are the key asset in achieving our Group鈥檚 goals and we strive to align their personal objectives with our Group and brand targets. Through the creation of a motivational work environment, we ensure that our Group becomes a learning organization driven by the desire for continuous improvement.
Leveraging Opportunities across Our Brand Portfolio
We strive to achieve leadership positions in all the categories and markets in which we compete. Our multi-brand strategy has revolutionized how our Group can reach the consumer. This flexibility allows us to seize our opportunities from multiple approaches, as both a mass and niche player, covering more consumer needs, functionality, styles and price points. Across all brands, we focus on increasing awareness and visibility, providing clear and consistent messaging and supporting each product at point-of-sale. In addition, achieving our commercial goals also depends on leveraging the scale of our organization and operational excellence. For us, this includes consistent on-time retail delivery, quality assurance and the commitment and ability to 鈥済o the extra mile鈥?for the customer. The integration of Reebok has given us additional insights to best-in-class techniques and processes across our entire organization. We are particularly focused on ensuring best-practice social and environmental standards, continuously optimizing our sales and distribution processes and improving our customer service efforts. Within the Group, we are always striving to improve internal processes and reduce complexity.
Extending Innovation and Design Leadership
At the adidas Group, we are dedicated to continuously developing and commercializing industry-leading technologies and designs. Innovation plays a significant role in differentiating our product offering from competitors and helping us to deliver on core strategies. One of our important growth drivers in recent years has been the Group鈥檚 ability to consistently bring major innovations to the market, creating new exciting products, superior functionality and attractive designs. We are committed to launching at least one major new technology or technological evolution per year. By harnessing the extensive R&D expertise within our Group, we will continue our wideranging efforts to generate both trade and consumer interest. This will allow us to introduce new products at high price points, positively impacting the Group鈥檚 margins. Strategic partnerships with Stella McCartney, Yohji Yamamoto, Scarlett Johansson, Polar and Porsche Design are examples of our efforts to widen our design and innovation reach and imbue our products with the excitement consumers demand.
Financial Performance Drives Shareholder Value
Sustainable revenue and operating profit growth are critical to our success. At all our brands we will pursue the most value-enhancing avenues for growth, with particular emphasis on bringing the Reebok brand in line with the Group鈥檚 profitability standards. In addition, rigorously managing working capital and optimizing financial leverage through debt reduction continue to be priorities for us. Creating value for our shareholders through significant free cash flow generation drives our overall decision-making process. At the same time, we remain committed to increasing returns to shareholders through above industry average share price performance and dividends. |
