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What is the BEHAVIORAL APPROACH to MARKET SEGMENTATION? |
What is the BEHAVIORAL APPROACH to MARKET SEGMENTATION it is defining different groups of your target based on their bahaviors...ie. this group likes to go to the movies, this like prefers to stay home and watch DVDs, this group prefers to hit the bars. |
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| Health Care Government & Non-Profit Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
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