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| *The Commerce Journal>>>Other - Advertising & Marketing |
Jo buys $100 of online media at 8% = $8 fee. U cancel 50$ of the buy 1/2 way thru. Is the final fee $8 or $4? |
Interested in understanding online media industry accepted practices in relation to fees. We would charge $8 in this case because $100 was planned and bought (if client wishes to cancel half way through that does not diminish initial work). We feel this is industry accepted but would like confirmation. Related to this question - if client cancels 1/2 the buy and then asks us to replan and buy this 1/2, then is the total fee $8 or $12? Thanks for your insights. Depends a lot on what you promise. As an advertiser, if you told me my sales would go up and they did not I would not only not want to pay you for the fee, but I would want some of my money back for the ads. Right now NBC is refunding advertisers because they are not hitting numbers. |
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