Any websites with information on residential spa/gym managment? i'm looking to start a business in this field

I live in Miami if that helps any... just looking for creative ways for marketing and management strategies. Any website you recommend?

I would study EAS concept and Gold Gym.
I realize a spa is different but they are very successful.
If you can create a niche that can be replicated then you can sell franchises.

http://www.eas.com/

Here goes what I recommend to most businesses.
鈥?1) I run a custom embroidery company and you need to create your cooperate identity. Create your logo and business name on your cooperate apparel.

2) Put the logo on your Auto

3) Make up business cards and hand them out. Every time you see someone you know hand several of them out. When you give people your business card, always give them more than one and ask them to give them to their friends/coworkers, etc. Print or flyers and post them on public boards if there are any near you and post in a forums that related to your location if there are any!


4) The key for this kind of business is word-of-mouth. Think of some clever ways to encourage your existing clients to tell people about you. Perhaps you could start with a friend or family member to be one of your "spokesperson". I owned a convenience store for 10 years and a lot of business deals started in the checkout line by strangers. Tell everyone about you and ask if they know anyone that could use your service. Ask for a referral from an existing client

5) Start a website as a way to advertise you. Let your website work for you and your clients swap links. When making your own web site do some research on how to optimize your site so that you get a good ranking with a natural search. You do this by embedding smart key words. Your website could show your community involvement and you could have questions and answers on the site.

6) A Yellow page ad seems to work great also.
7) Look for websites that you can advertise for free. Advertise in the Yahoo local. Find free on-line classified web sites for your community. Typically the local chamber of commerce will offer such a service. You can advertise here for free: http://www.hits2u.com/?149843
http://goldbizz.localads.co.uk
http://www.trafficswarm.com/go.cgi?48605
http://www.koolplaz.com/
Post a link to your site for free where it is allowed
Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/




8) Try to get your local newspaper to do a free article on your business.

9) Sponsor local sport teams or ballparks that hang up banners. There are also inexpensive ways to advertise like a local penny saver newspaper, high school yearbooks and newspapers, etc.

10) Call radio show call in and contest and always answer or make the statement with "your name and company name and you have been working hard" free radio ads are great.


11) Find out if you have the Welcome Wagon in your community. You can get something inserted in their welcome packages both for new home buyers and people who have just had a baby. There will be a cost involved in this, I believe.

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