What is the relationship between marketing research and consumer sales growth?

through research you can better understand your customers needs, wants, perceptions, and awareness of your product or service. if you understand your customers (or potential customers) you will be able to develop a marketing plan that will improve sales, and attract new customers. you may also be able to develop new products, or improve existing products based on the research.

There is a correlation between market research and sales growth. Whether it is positive or negative depends upon how the market research is conducted. Market research allows you to understand the who, what, when, where, and why's of your target market. The stronger the relationship between your customers wants and the solution of your offering, the better chance your customer will purchase.

To gain incremental sales, you need to produce what consumer needs and wants. To meet their wants and needs, you need to find out through research, verifying if your product can make a good sales.