Why do customer ask for products info and never get back?

it's typically "free", - they bought somewhere else, - or they didn't buy anything at all.

they got the information they wanted and are now deciding on a purchase decision...they are not obligated to report back into you, stop taking it personally, try and follow back up with the customer, if you dont collect their information, try doing that in the future

Although I will approach this from a cold calling perspective, which is my specialty, this understanding applies to all forms of contact with prospective customers.

The answer is pretty simple really; it is because you let them. It is an escape route prospects use to get out from making a decision, not because they are afraid to make it, which is what most think happens.

They don鈥檛 make a decision, or what I refer to as taking it to the next step, because it does not make sense to them...

(Think About It! How confident would we be making a decision based on information that did not make sense to us?)

...and why they don鈥檛 get back is because you gave them no reason they should.

(Think About It! When was the last time we made an effort without a reason, like right now, why are you reading this? Why ever, there is a reason)

On the phone when this happens I agree and get their contact information. I may ask during that time about the specifics of the information that they feel will benefit them the most. This is a great way to bring them back into the discussion phase again, which could uncover some concerns that may have not made sense to them before.

However you respond to this type of request or any other statement made by a prospect, is always by first finding a basis for agreement and then asking a question, which in this case would lead to the next step for the prospect. In this situation I would use an 鈥渁ssumptive question鈥? such as...Assuming that you like what you see, what do you feel would be the next step? This is a very generic question and would suggest you to work it to suit your particular situation keeping in mind that this will happen again in the future, so prepare for it ahead of time.

In closing, any type of sales, whether business to business, business to consumer, face to face or on the phone, is not so much about technique as it is about understanding your targeted market and how they think and behave.

Hope this has been of help. Feel free to contact me if you have any further need

John

Sometimes they are just checking to see what you have and compare it rivals goods. That's just how consumers shop competitively.