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What is "massage the message" in marketing?

Make sure that the audience doesn't forget the product.

Make it better or a little bigger in meaning.

To take a bottom line message like buy a ford and glorify it to make the consume want to buy a ford

Adjust the content so the message comes across most clearly to the target audience.

I depends upon many factor, it can be taken in many meanings according to the refference of the context. I had message the message on http://www.sysexecutive.com

positivize a message

It's choosing your words to slant the meaning that the consumer takes away to be the one you want them to take away.

Examples:

He died.
He passed away. - Softer, less final message.

He is a terrorist.
He is a freedom fighter. - Wow, he's not a murderer, he's simply fighting the good fight!

She wasn't happy with him, but he dumped her first.
Their break-up was mutual. - Sounds like a much nicer event.

Hope this helps.

Think about yourself getting a massage.

The masseuse working over your tightness, taking out those stress knots from your shoulders leaving you with a feeling of satisfaction and relaxation.

Massage the message is exactly the same desired result you want to achieve with your targeted market.

A sense to buy rather than be sold.

At least that is how I would understand it.

It means that the message needs work. It needs to be massaged - (worked on). Check out ( http://www.salesandmarketinghelp.com ) They have great content and information on all marketing topics.

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