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How do Elements of the marketing mix change during the product life cycle?

Identify and describe the stages of the product life cycle.

You are asking to write a whole book. Very broad question.

Typical stages of the product life cycle is

Introduction
Growth
Mature
Decline.

You can add Pre introduction stages like Design, Product concept Development etc. and some post decline stages like termination.

Each stage demands for the different marketing mix. Marketing mix at each stage also varies with products and overall marketing strategy of the company.

For the details check out the following links

www.netmba.com/marketing/product/lifec...

www.quickmba.com/marketing/product/lif...

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