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Can a PR firm help get a new retail business off the ground?

I'm opening a retail shoe store with work boots as a speciality. Can a public relations firm add value and how?
Thanks

If you're just opening you really don't need a PR firm, the expense will drive you right out of business. Try this angle, talk to a business Professor at the local college. He will be glad to set you on the right course and give you some insight into your venture.

they may be of some benefit, but I feel they will be a financial drain on the company that a new company cant afford to have.

No.

Since it is a new business, you really don't have an image to uphold in the community and that is what PR is all about.

You need to advertise. Advertising will create awareness and hopefully it will translate into sales. Once the community knows about your store and after some time, you may need to start doing some PR work.

PR can be as simple as donating some items to charity, just make sure you tell people about it (the donation that is).

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