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For a text on packaging that's vertical, what will read better, top to bottom or bottom to top orientation?


current lay-outs in the market always read from bottom to top. can i do top to bottom?

for clarification, currently in the market like toothbrushes, the "colgate" word oriented vertically reads from bottom to top. can i reverse that (to read from top to bottom) and will readability suffer?

top to bottom, left to right

Where are you from? Just curious because in the US everything reads from top to bottom. I honestly find reading from bottom to top much more difficult for the eye.

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