What are some ideas for marketing a new Chiropractic Opening? Specific Press releases? Or online ads?

Contact your city's newspapers to be the next local story. Get to know your local doctors and ask to have brochures available in their office (maybe you can return the favour). Have a conversation with the owner of a growing blue collar industry to arrange a special rate to be their exclusive chiro provider. Get involved with a local service group, advertise with the BIA. Welcome wagon. Offer to speak at a health and wellness event.

Bandit signs (google it), use of the word FREE!!! (even if it's not).

However you decide to advertise, invite them to a conference call -days or weeks before the opening -- where a Chiropractic expert will answer their questions.

It's different and all people would have to do is call in at the advertised time and number.

When you have the conference call, Have your expert talk a little about himself, what got him into this field, and what he thinks of your company and store. Then he can take questions for however long you want.

Make sure to close out the call with info about your new store and an invitation to all to attend your grand opening.

Like I said, it's different and will make you stand out.

Below is a website for a company that provides things like that.

Hope this helps. Good Luck!

One of te best investments a new business can make in itself is to join their local chamber of commerce. The chamber will come out to the business and have a grand opening ribbon cutting ceremony, and it's published in your local newspaper.

That is included with your membership. Also the networking with all the other business owners just can't be beat for free and word of mouth advertising.

Imagine a customer goes to his/her favorite mechanic... the mechanic asks how they're doing, and the customer responds that they have been having back pain. The mechanic then says "you should give Dr. Chiropractor a visit and have him check you out".. and hands his customer one of your business cards.

This can happen many times in a week with many local and trusted businesses in your area giving you free and word of mouth advertising. Also, by being a chamber member and networking with so many business owners... you could easy offer a small discout to the business owners and their employees. This would practicually guarantee you a steady flow of clients.

A point to be made here is that in the chiropractic business, statistics show that only a very small percentage of clients return to the same chiropractor the next time they need one... no matter how good the service.

However, there are many free and low cost ways to get clients, get them to pay, return over and over again, and send you lots of referrals. It's all outlined in "The Chiropractor Marketing System" which you can download immediately... and I think it's still less than 40 bucks.

As far as I know, it's the only marketing system particually for chiropractors available.

Hope this has helped, and feel free to contact me if you'd like to know where to pick up a copy of the marketing system for your business's future.