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How much would it cost an Advertiser to develop a game such as Got Milk's "Get the Glass"?


I ran across the Got Milk campaign's "Get the Glass" game, which is unlike any online advertising I've seen before. Does anybody know how much a game like this would cost an advertiser? I did a search and so far have only learned that the game was developed by the Swedish agency, North Kingdom.

Also, in comparison, what does a small widget-game cost to produce? Thank you in advance.

(gettheglass.com) <this is the game in question.

it can range from $25K up to $250K, too many variables in the back end you will never know that went on...

But perhaps a basic game as you mention, likely $15-25K. Where your cost can come (as with Milk) is promoting and actually getting some kind of critical mass to use the game. If its a piece of crap, why would anyone use it? Then your company or service is associated with a piece of crap...

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