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I'm doing a DUI Commercial. Can you help please...?


I own a taxicab company. I want to do a DUI commercial. I have somebody to play the part of the cab driver. I have somebody to play the part of the " intoxicated driver" I ALSO have a police department willing to use an officer and a squad car in the commercial. They have one requirement: Don't make the the department or the city look like a joke. However, this is a commercial that needs some humor in it and will be played on ESPN & Comedy Central. How do I incorporate funny & the police and still manage to keep everybody happy. If you could please come up with a funny, 30 second commercial that would NOT offend the police department, please help. The commercial shoot is coming soon and the police department backed out of the only idea I had. Thanks!

My original idea is as follows:

A man is being arrested for DUI. The police officer has the cuffs on the man and has the man up against the car. A cab driver pulls up behind the police officer/drunk. He gets out of his cab. He walks up to the men, takes the handcuffs off the drunk, hands them back to the police officer and says " He's with me officer" He then walks the man back to the cab and off they go. The voice-over says in a loud voice " Budget Taxicab...We've got your back"

The police department was fine with this, but they said the more they think about it, the more worried they get that it will paint a bad picture of their police force & city. Thanks for any input.

Hi, your concept was funny actually, however, it does represent the police in a bit of a bad light. In their minds, there most likely thinking it show them losing control of the situation & police brutality. As you re-create your concept, although it should be humorous, it still needs to show the image "don't break the law or you'll go to jail"

You may want to add one more intoxicated driver.
Both intoxicated drivers are at the same party. You show them both just having the time of their lives. The f1st driver leaves and gets pulled over by an office at a check point. While the 1st driver is being arrested at the check point, being loud and obnoxious, the cab driver witnessing what鈥檚 happening as he passes by. (Speed up and change setting) Driver 2 is now leaving the party but is confused, unaware of he's surrounding and is tiring to use his keys to open various cars. The cab driver is a across the way parked minding his own business , when he notices driver 2 and a officer coming up the road, about to bust him. As the officers about to pulls over, to arrest driver 2, the cab driver walks up to the men, and says 鈥淵our taxis here sir鈥? The officer asks 鈥淚s there a problem 鈥渁nd the cab drive says 鈥淣o He鈥檚 with me鈥? (Driver 2 is looking days and confused at both the officer and the cab driver) the cab driver then walks the man back to the cab and off they go. The voice-over says in a loud voice " Budget Taxicab...We've got your back"

The piece can be humorous by making the drives look like complete idiots (think Jack A_ _ the movie).

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