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What media planning (mix, frequencies, schedules and TARP computations) can i use in advertising our product?

our product is an alcohol with a twist of chocolate. please help. im not a mktg major but our prof is asking us to do this. thanks! i nid this for my final remarks. :)

a mix of media to have different objectives would make sense.

Mass media - TV, magazine, outdoor, online - use to build awareness, feature the product and packaging for easier connection when purchasing, establishes a communication platform through which all other communications flow. These all have high reach, can be target specific, and feature great creative

Niche media - nightclubs, radio, other online, transit, taxi, events, etc... - anything that targets the alcohol drinking experience and environment. These have smaller reach, but higher frequency vs. a more effective targeting approach. Tactical in nature, but support the national marketing activities and create continuity for the full campaign.

Now send me a few bottles please!

Good luck

Are you a Lasallian? Cause we have the same problem. LOL.

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