*The Commerce Journal>>>Other - Advertising & Marketing

What marketing advantages arise from successful innovation?

The only certain advantage in marketing a company has for something original or novel would be timing (i.e. first to market). But as you know, having the newest, most innovative product on the market does not guarantee there is demand for such a product or service. Your rivals will end up reverse engineering it and refine it which works against you since you've already invested so much on R&D.

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