*The Commerce Journal>>>Other - Advertising & Marketing

Hi there. my question is i was wondering how i can get free advertising? i just opened a dog grooming shop.?

Send public service announcements to the media.

The best way to get free advertising is through the media. Imagine what it can do to your business if your local news channel features your in the news and in their website?

The question of course is how to get the attention of the media.

How different are you from the other dog grooming companies? What is unique about your offerings? If you are just going to offer the same services as all the other dog grooming businesses out there, then that's not news worthy and cannot land you in the news.

Can you think of some gimmicks to drum up interest in your business? You can sponsor a contest, for example, where you give free service for 1 month to a hero dog -- and then you announce that you are looking for tales of exemplary dedication and service from dogs.

Why don't you advertise your services on free classified ad websites like Craigslist, backpage, and so on...

Online advertising is not going to help you very much unless you list it in some of the free classifieds in your area like Craigstlist.

Writing a press release for the local papers will help. You can make flyers and post them on bulletin boards. You might want to check your with local vet and see if you can place something there, ask beatuy salons if they will post...

Get some magnetic signs made. Yes, I know the initial cost is not free, but all the advertising afterwards is and you can find magnetic signs online for 2 for $50-60 ..

also, there is a site called meet-ups.com.... look for groups in your area that are interested in dogs... go to a few meetings and network there.
~good luck
~jennifer

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