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| *The Commerce Journal>>>Other - Advertising & Marketing |
Is there such a thing like a 15-minuter tv commercial??? |
A decade ago I used to work as a computer grafix artist at a few production firms, and did television work on the side, but the longest one I recalled doing in a video tape-based (SVHS) environment was no longer than 3 minutes! A friend of mine (who's connected with a local bank) was asking my opinion about doing 2 different tv commercials at 15-minutes total running time (TRT) plus some newspaper print ads stashed along, and on how much it would cost him? I don't know the present rates as I've no idea in today's production prices (but I do believe that such a project would cost a lot, just by the sound of it). Plus, he's looking for an artist who can do both print, animation & video by himself (including the copy, materials, & phasing as said person's responsibility). I would have volunteered to try a few parts of it, like the print side (copy, a catchy phrase and pre-press preparations), but then I don't own any usable the equipment at hand, nor even afford it. Any ideas? Help! Overall, who would be willing to sit transfixed in front of the tube, watching a commercial running 15 minutes long? Without any raw video materials to include in and make it purely animated (flying logos, scrolling words, the works)? He want it priced dirt cheap too. What should I do with my friend? There is no such a thing as 15-minute TV commercial, no company will spend money so stupid like that. TV spot is too expensive. Plus 15-minute commercial is not effective, the audience will get tired and tune out. Companies rather spend money wisely and show their ads in 30 seconds in different time slots, so more people will see it. no broadcaster would send it! all viewers would change the channel! or it is a steady commercial program |
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