What does mean PEST? SWOT? --principles of marketing?

Q1 Explain in detail the main elements of the marketing mix,and how the decision making process is affected with regard to each element?

Q2 Discuss the process of segmentation ,its importance to the marketer,and outline the bases for segmentation.

Q3 Give a detailed description of four of the main pricing strategies.
List six of the main questions marketers have to ask themselves when setting a pricing strategy.
Discuss the concept/quality relationship and explain its relevance when setting prices.

Q4 Discuss in detail the four main stages of the channel design process.
Outline the main functions per formed by the marketing channel.

Q5What is a brand? Discess its relevance in terms of brand equity.
Discuss how branding may benefit:
---consumers
----suppliers
Discuss the desirable qualities for a brand name.

A pest is someone who asks people to answer 5 questions at once. Swot is what you do to them.

I guess them are abbreviations used on the stock market/

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It is a guide to follow when doing a feasibility study of a new product launch or a marketing campaign.

PEST stands for Political, Economical, Social and Technological. It is also a type of feasibility study mantra. You can assess the Political impact of a new campaign etc.

Both would be used in the sense of "A swot analysis" or a "pest analysis".

Hi
nice try - this is a complete assignment for a MARKETING DIPLOMA!

SWOT and PEST (or PESTLE) are tools to help marketeers and other strategists understand the products and operational environments. Understanding SWOT and PEST can help ensure you have the relevant material to make informed decisions.
The basics are - SWOT analysis - Strengths Weaknesses, Opportunities and Threats - where SW are internal factors and OT are external factors - often derived from PEST analysis.

PEST - Political, economic, social and technology factors affecting the external market or the environment (sectors) n which the organization operates.

Useful reference sites include:
PEST Analysis:
http://www.businessballs.com/pestanalysi...
http://www.rapidbi.com/created/the-PESTL...

SWOT analysis
http://www.businessballs.com/swotanalysi...
http://www.rapidbi.com/created/SWOTanaly...

Marketing mix is the blend of strategies and channels to market.
segmentation is B2B B2C, areas or definable groups of customers and channels

Pricing strategies - this is an assignment in its own... volume, uniqueness, desirability.

hope this helps to get you started...