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How would I calculate the ad value for news article on a website?

I'm the assistant to a PR person, and I'm trying to figure out how to calculate the ad value for a news article that appears on a web site. I just need to know the basic formula for it, I guess. Does anyone here know how to do that?

it depends on:

1 - overall traffic
2 - if the traffic is targeted to who you want to reach
3 - what you are willing to pay versus what they want to sell it for

basically, it is negotiable - google ads is nothing but a big auction site - whoever pays the most gets the space.

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　　Health Care 　　Government & Non-Profit 　　Food Service 　　Financial Services 　　Administrative and Office Support 　　Other - Advertising & Marketing 　　Search Engine Optimization

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