Need help with advertising a awareness workshop...?

HELP!! I am hosting an a ID Theft Awareness workshop to bring my town up to date on how to protect themselves.
I need to know the best way to promote the workshop so people will know it will be free and open to the public to learn how to protect themselves....I just need ideas on how to promote it without costing a lot of money. I D Theft specialists will be there to help explain the issues we are all facing. Any ideas will be greatly appreciated....

Here are few idea to steer you in the right direction.

First off when will your event be?

If you have at least 1 - 2 months lead time your most cost effective option is to:

-send out press releases directly to all of the local community papers in your area.

- fellow up with a call to the reporter that covers community events or the person that handles the weekly calender section of the local papers.

For a short lead time try the following suggestions

- Post the event to online community sites as well and if a fee is required you may be able to trade both space at your event with ad space on their site.

- Have all of your colleagues and the speakers send letters announcing the event.

-Send out an announcement letter to all of the local business networking groups and the various local social groups

- post flyer's at community boards such as senior centers etc.

- Hire a flyer company to distribute at least 10,000 flyer's announcing the event in the close to where the event will take place this is usually more cost effective then direct mail

The longer the lead time the more cost effect marketing tools you can use.

my friend i have the perfect website for you. it includes over 1000 links to free advertising websites including free directories, free search engine submissions, free viral marketing, free top keywords and much much more that will rocket your search engine ranking into the stars
http://www.freeaddsgalore.me.uk