you promote your products using advertising, such as TV. ads., Mag. ads. and others above the line & bellow the line...
(however, we know..the price to do this is so...so....and it's just one way communication, it's Business to Customer line)
or
you promote your products using PR, sales marketing, or others (you tell me the example method) that is person to person promotion...
(we know, we have a better price here, and there are people who will know our products more detail than in ads only, and we have two way communication, cause we can get feedback from customer through the person to person promotion... )
give me your input...
chEErz!! You should use them ALL. It is called integrated marketing communication.
Advertising - Marketing - PR
Both your plans should be used together. Forget about the "or". The differences between #1 and #2 are investment cost and speed.
Promotion with advertising (your #1) is the most expensive way to get your message across. The advantages are that it will let you build awareness for your message quickly and, if your message is compelling, you'll begin to generate trial for your product. Note that no marketer worth his salt would implement a media plan for a new product based solely on media. You need promotion. Keep in mind that your objective is to generate trial...
New product introductions based solely on promotion (your #2) do not work as well particularly if your new product has something new to say other than its lower price. It may ultimately generate trial, but it will take more time.
In modern business, no one has the time to wait for anything. I also can demonstrate that, unless you generate your trial quickly, your on-going business and your profit (thus your ROI) will be smaller for many years... You may NEVER recoup the amount you saved by going with #2 rather than #1.
So, spend the money upfront but only after verifying the appeal of your concept, of your presentation, price point, etc.
Good luck! Effective SEO reaches the largest audience and brings in everyone who is hooked onto the Net.
The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.
And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.
Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the FIRST FRONT PAGE [ranked #5]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.
Good luck! |
