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What do you think of this logo? Do you like it or not?

This is going to be our final logo. Is it good enough for franchises? http://www.thelogoloft.com/order_client/...
Thanks for your help.

I had to look at it for a while before I realized that it is a stylized car that says B&P (right?).
It's too busy, and needs some color.
I would recommend using something that "visually" and IMMEDIATELY tells the viewer what you do.
Don't make the consumer work too hard, you will lose them.

I agree with Dion鈥搃t's waaaaaay too busy. Plus, it'll reproduce like crap in a newspaper, which is probably where you'd use it most.

To be honest, it's a poor execution of a semi-good idea.

Tell them to keep at it.

Lots of luck!

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