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What do you day to day as a media buyer?


What do you day to day as a media buyer?

I have been a TV buyer for 7 years, and here is my normal day. If you have a new buy that you have t oplace, you start by contacting all of the stations and start negotiating based on the parameters of the buy. If you are advertising a female 25-54 product you will be contacting a much different group of sellers then a M12-18. You will spend the day going back and forth negotiating rates and ratings. You probably will have some discrepancies from other campaigns that you have that either spots did not run, or did not run properly or didn't get the ratings that you negotiated. You may also have traffic or accounting discrepancies that need to be resolved.

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