*The Commerce Journal>>>Marketing & Sales

From a B2B perspective: 1. If you had to find a new customer today, how would you do it?

It very much depends on what product or service you are offering. Target marketing and using leverage is the most effective way.

I would go through my contacts and look for people I have met that could benefit from my product. You can also look at the customers you already have on board and search the web for their competitors. If they are in the same industry, chances are they have a need for the same products.
I would also look at the local Business Associations and join them to gain networking opportunities.

Network. Ask your current customers if they have friends or business associates who may need your services/product. Offer them a finder's fee to give some incentive.

Cold call. Pick up the phone and start calling from the yellow pages. Or go door to door.

Attend trade shows or events that may be attended by your potential customers.

Go to a Chamber of Commerce meeting and get to know other members.

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