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I am looking for a database on upcoming newspaper retail ads?

Specifically electronics retail ads like Best buy, Frye's, and c.c.

I would be surprised if there was one-- most companies don't want competition to "know" about their ads until they run. But, having said that, it is a common practice that leaks run between companies--- and so the companies know what the competition is doing---- I doubt they make that public.

Newspapers, esp around Xmas and Thanksgiving, send out ads a few days ahead of time for people to plan their shopping.

Good luck!

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