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| *The Commerce Journal>>>Honolulu |
How can I get a big retailer to carry my relaxation DVD's, Sunsets of Hawaii? |
I sell my relaxation videos online at www.sunsetsofhawaii.com but it doesn't really sell the way I think it could if I were able to get a big retailer like Wal-Mart to sell it (especially in Hawaii). Does anyone know the best way to convince a big retailer to distribute your products? I don't know how to convince places like Wal-Mart to distribute your DVD's but I just wanted to give you my opinion on your product. I think the quality looks great and you picked good spots to tape but the idea of sitting there and watching sunsets over and over both intrigues me and confuses me at the same time. I think it's a good idea but it is going to be a specialized market you need to be reaching out to. Why don't you try to sell them at spas, yoga studios, and health food stores? Those are going to be the people who will automaticly be interested without having to convince them that they need this DVD. Once you establish a steady market then it might be easier to branch out to larger chains. Good luck, you do beautiful work. You have to meet with the sales VP of the company as we do in the video game industry. Convince them to carry it, then work out a percentage of sales/price distribution. It nearly impossible if you don't have the connections up there. |
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