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| *The Commerce Journal>>>Boston |
What happened to Krispy kreme donut co.? |
the co. closed down in az. without any warning Shortly after KK went public the company went wild with expansion and misread some of its competition(Starbucks/Dunkin' Donuts) in markets they have never been in before(Northeast). They still have a huge presence and are still expanding but they were internally misrepresenting their accounting and have had some difficulties in that area which put a huge damper on its stock price and has led to its difficulty finding its correct footing in the marketplace. Wonderful product with a flawed business strategy and questionable mgt has been the story at KK...........Now if Dunkin Donuts served KK donut products you'd have a killer combination because DD's donuts are marginal at best. JD They are fine as a company. Sounds like that store closed up. oh i am sorry that sux they closed.... we still have them here (washington state) but i was sad when they shut down boston market here... yet they are still open else where in the country... guess you just didnt have enough donut lovers there (which may be a good thing) lol Your Arizona question is posted in BOSTON but just so you know.... I love krispy kreme! They may have closed that store, but never the one near me! I give them all of my money because I like them and I work at a job. They could not compete in the Boston area with the superior local product, Dunkin Donuts. |
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